Sunday, October 30, 2016

Precious little bottles marked V and H

Once upon a time, a con man in France made money by flogging little bottles marked V (vinaigre) and H (huile) to naive tourists, telling them that they once belonged to the great writer Victor Hugo.


Concerning vinegar, one might imagine that everything in France that can be said and done is a thing of the past. Imaginative rural sisters in the Beaujolais region, Lucie and Chloé (what charming names!) have demonstrated that there’s still room for innovation in this traditional domain. Using their grandmother’s ancient recipe, they created a new variety of vinegar, and they’ve already put 100,000 nice little bottles of their product onto the market. Several big distribution channels have jumped upon their offer. Also a celebrated French chef in Lyon. To say the least, their business doesn’t really have a bitter taste of vinegar.

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