Monday, April 18, 2016

The Laughing Cow

This brand of processed cheese has always been very popular in France, particularly among children.

Everybody loves the crazy trademark of a bright red cow—with a white muzzle and horns, and large packet-shaped earrings (like the circular boxes in which the cheese is supplied)—that is clearly laughing... for reasons that nobody really knows. The product is 95 years old. Every day, in 120 countries throughout the world, ten million wedge-shaped portions of this cheese are eaten. The first box, created when this cheese was being delivered to French troops in World War I, was associated with the term whose pronunciation sounded, to the ears of French soldiers, like the enemy's term Valkyrie.

Click to enlarge slightly

Early versions of the circular cheese boxes were in fact metallic.

Everything about this product is associated with laughter and joy. So, it's a fabulous French marketing success, appreciated throughout the entire world.

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